You can only get one shot in making that first and lasting impression.
Branding is all about getting your target customers to visualize that you or your business is the only viable choice to provide them with a solution to their needs.
It’s really about credibility and integrity in a nanosecond.
Optimize NC understands how invaluable a strong brand is. As the battle for market share intensifies day by day, it is critical to every business.
Trust us with this important element for your business. We commit ourselves to researching, defining, and building your brand.
Branding is not only about making your product, company or logo recognizable. It is more about how do others will see you. You too can be a walking billboard for your small business every single day.
The Invaluable Logo…
Logo is a critical aspect of business marketing. It is your company’s major graphical representation. For this reason, you need to make sure your business has a well-designed logo that you can use for your overall marketing strategy.
Here at Optimize NC, we take logo designing very seriously. After all, your logo has some really important job to do – so we make sure it will be something that will instill trust and admiration for your company or product brand.
Try to envision yourself being part of the population’s majority, you can immediately come up with an opinion about the business based on their logo. You may have dismissed some logos entirely as “unprofessional”, or perhaps deemed them unfit for your needs because their logos don’t quite feel right.
Logos are very powerful in communicating your company’s strengths to your prospects. Many times your logo is the only element of your company someone will see. Wouldn’t you want that single element make a significant impression?
At Optimize NC, we use the 75/25 rule. 75% information and 25% surprise. That is what a good brand or logo is made from.
The Cow Analogy…
Conventionally, the branding of cows was the mark of who owned which cow and though free to wander, identification of each cow was simple. Can you imagine how chaotic it would be when the cowboys rounded up the cattle if such kind of branding was confusing or not clear? No different in today’s economy.
Bad branding is not just a problem for the marketing and sales people, it’s a problem for the whole business. If you’re sending out inconsistent or unclear messages, it’s a recipe for disaster and the company is going to be in real trouble.
Bad branding equals bad business.
Branding is all about determining what you stand for and having that clear message sent to your consumers. The marketplace is more transparent than ever, so expert branding advice will guarantee that all communication is consistent and clear.
To brand a business effectively, make sure the message conveyed is not just clear but relevant and as well. How do you do this? Optimize NC can help.
Getting a professional firm to create a brand or design a logo is quite equivalent to giving your cow a loud bell around its neck and a sign saying “look at me”.
What makes an Optimize NC logo design superior?
We understand that a logo plays a critical part in a company’s overall brand identity. The logo appears on your websites, business cards and advertising. A substandard logo can imply incompetence and turn off your potential customers. We know just how to make a logo your business needs.
We guarantee logos that are:
• Memorable
• Descriptive
• Effective With or Without Color
• Scalable
We make sure that the logo we provide you would showcase the overall essence of your business. We will help portray your business in a positive, professional, stable and reliable fashion.
Contact us today and we’ll make sure your company stand outs from other similar businesses!
